Party Poker Launches New Golf Marketing Campaign

In a month-and-a-half long cross-marketing promotion, Party Poker, the internet’s largest poker room, has teamed up with GPS Industries, maker of wireless devices for golf courses to get golfers interested in a new tournament at Party Poker.
The campaign will be aimed at golfers who use the GPS in-cart or handheld devices at fifteen select courses. In addition to a $10,000 prize for the tournament winner, Party Poker will be awarding other golf-related prizes, as well as a 100% deposit bonus up to $50 for everyone who signs up through the campaign.
GPS will receive a payment for each player who signs up. If the promotion proves successful, the company plans to roll it out to more courses around the world.

Originally published August 23, 2005